innit
/ˈɪnɪt/
Contraction
Informal British English
Originally a contraction of "isn't it?"
Used to express agreement, understanding, or recognition that something feels true or correct.
The name wasn't the result of a branding exercise. It was simply a phrase that felt familiar.
Over time I realised it also describes how I work.
Every print begins as an idea and goes through countless small adjustments to colour, composition, texture and detail. Eventually there comes a point where the piece feels balanced, complete and true to the original idea.
That's usually the moment I stop, look at it and think:
"Yeah. That's it, innit."
I spent much of my career creating design work for other people, but always wanted to make art for myself. innit art is where those worlds meet.
Working digitally, I create original prints inspired by abstraction, modernism, typography, retro futures and the visual language of design. My aim is not to make work that looks digital, but work that feels human.
The process is driven by judgement, curiosity, experimentation and instinct rather than shortcuts or automation.
Digital tools. Human taste.
